What you say matters. Think about it — at a party, who would you rather listen to? The drunk guy who is a bit loud, aggressive and incoherent, or the nice, tidy, friendly man who can engage you on an interesting subject?
It’s a no-brainer, right? You would think so, but a cursory check around the internet, or in newspapers, or on business leaflets and publications shows otherwise. So many written materials fail to hold anyone’s interest for a surprisingly small number of common reasons:
- Spelling, punctuational and grammatical errors (That lady who keeps saying “irregardless” or “supposably”)
- Sloppy copy (The dude with his boxers poking out of his open fly)
- Lack of focus (The gal who can’t get to the end of a story without going on a tangent)
- Pomposity or self interest (The blowhard who won’t stop harping on about his job or his car)
Here’s the good news though — all that means that good copy shines. If you want to put yourself ahead of your competitors or just know the value of good writing, let me know at erica.mills.media @ gmail.com
–Erica Mills Media
ERICA MILLS 