ERICA MILLS

Words matter. Quality writing converts to sales and a quality brand. If you aren’t using your words to sell yourself, you’re missing an opportunity.

Every written word your company puts out there into the ether is judged. Jargon-filled copy causes your readers to mistrust you, a survey by BNet has found. Bad spelling and grammar could also be costing you money. British entrepreneur Charles Duncombe, for example, found that a single spelling error on one of his company’s websites literally reduced sales by half.

Whether it be brochures, websites, press releases, newsletters or blogs, everything you write is an opportunity to showcase your business. Smart, targeted, flawless copy reassures your customers, employees and stakeholders that you take your business seriously.

Surrounded by written material, it is easy to forget how important writing is. Writing gives us the means to connect with countless other people. It can be used to start a conversation or to continue one; it can educate an audience and inform. In business, every word you write can help to sell and grow your brand.

All too often, people fail to realise what quality copywriting means to them. Your customers and employees deserve the best. I can help you to deliver your best to them.

Contact me, an Irish copywriter and editor, and let your words sell your business.